I've been working in marketing and branding for over 15 years. After undergrad, I started out doing B2B marketing at a technology consulting firm and then switched things up and entered the world of CPG at a Swedish tobacco company. During my years there as an associate brand manager working on dipping tobacco, snus, and a nicotine pouch, I fell in love with brand management and decided to go back to school at the Brandcenter to gain experience working on a variety of brands. I developed and presented brand strategies to clients in an array of categories, including toothpaste, boutique hotels, and mobility scooters. Following grad school, I worked as Brand Manager of the premium cigar brand CAO Cigars, where I managed the launch of four new cigars from conception, blend development, naming, packaging design, and pricing, to sales organization buy-in, advertising, and promotional planning.
As of late, I’ve been doing marketing and branding work as an independent consultant via my new company JWalk Marketing LLC. Let me know if your brand needs some help; I’d love to chat!
When I’m not taking good care of brands, I enjoy hiking, cooking, traveling, eating out, and any combination of these activities with my dog Gus.
Download a copy of my resume.
jen@jwalkmarketing.com | jen.notmoody@gmail.com