Brand Marketer
Brand Marketer
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Assistant Brand Manager, Timber Wolf Moist Snuff
2011 - 2013
Timber Wolf Moist Snuff is a dipping tobacco that competes in a highly competitive and homogenous category where there is heavy reliance on trade and price promotions. Building a brand and telling a story was challenging but important in order to maintain loyal consumers and prevent them from switching brands based on price.
Brand Strategy + Planning: Developed and presented annual marketing plans and strategies, including forecasting, packaging development, direct market development, sampling, sales promotion, advertising and pricing strategies
Agency Management: Worked closely with two creative agencies to execute marketing tactics (direct mail and email campaigns, CRM, consumer promotions, website, etc.), ensuring that designs and messages met brand and regulatory guidelines
Project Management: Helped lead cross-functional teams to develop new products, new product concepts, and product improvements for consumer testing
Public Relations: Collaborated with the Communications department and three outside public relations agencies to develop and execute strategies to gain earned media
Budget Tracking + Forecasting: Managed multi-million dollar brand budget and quarterly spend forecasts
Volume Tracking + Forecasting: Maintained the volume forecast across all product SKUs
Quantitative Analysis + Reporting: Prepared month-end business, financial, and category data analyses using Nielsen and distribution data systems